What Are The Options For Ecommerce Business Solutions?

Ecommerce business solutions vary depending on a company’s requirements. These solutions can be purchased in a ‘ready made’ state or require a custom tailored solution. Some common ecommerce business solutions are introduced below:

Content management: This solution is the framework that controls the website content. Ready made content management systems can be purchased at the enterprise level or sought through open source sharing networks. Design templates can accommodate the integration of content management systems such as Drupal, WordPress and Joolma. This permits an organization to update content dynamically on the fly. Organizations that require large scale solutions can build from the ground up or purchase high end enterprise versions. These are typically more expensive.

Payment Gateways: Business ecommerce solutions to facilitate transactions include 3rd party solution providers and services provided by local banks. To integrate your website with your bank account is typically more expensive unless you support a large volume of transactions. Setup fees, monthly access fees and programming fees constitute part of this process. Third party solutions such as PayPal, and 2Checkout provide the vendor with the ability to transact in multiple currencies without integrating directly into a bank account. The money can be later transferred into your account by wire or direct deposit.

Security: Protecting your site from outside malicious attacks is a top priority for all ecommerce site owners. Reported cases of identity theft erode consumer confidence. Installing firewalls and using a service such as hacker-safe can protect your infrastructure and business reputation. Security is a growing area of concern for all site owners. Employing an appropriate ecommerce business solution to safeguard your system should be part of every ecommerce platform.

Email: Third party email services allow site owners to communicate and retain records of their customers. Companies such as Aweber and Getresponse host databases and provide front ends to correspond with customers.

Hosting: Ecommerce business solutions for hosting cater to organizational platform and functional requirements. Usually the web development company can recommend or has arrangements with hosting services. This requires a technical understanding to select a service that is appropriate for your site framework.

Custom ecommerce internet solutions for business: This requires the services of a programmer who can work to implement the technical scope. Internet developments have reached a stage where many of the common requirements of ecommerce sites can be fulfilled by cost effective third party solutions. If the technical requirement is more complex in nature, a custom approach is required.

The Importance of Having a Business Bank Account For Your New Business

Many small business owners avoid or do not pay too much attention when considering whether to open up a bank account in their business name. They make the mistake of using their personal account to carry out their business transactions, just so they can save a small amount of money required to open a new business bank account.

Having an account in your business name has many advantages. For example it gives your business a more professional look when dealing with your customers or clients. Using your personal account for business purposes gives the impression you are not really serious regarding your business and it is more like a hobby.

Having a separate business account proves to be beneficial when you need to complete the accounts for the business and any related tax returns. Indeed, you can quickly check the income and expenses for the year, rather than having the hassle of separating your personal and business transactions if you only have a personal account.

Another good reason to have a business bank account is to show the tax authorities that your business is transparent in terms of the financial transactions it carries out. All the income and expenses should be accounted for through the business account. Thus, if HM Customs & Revenue want to look at your records, this will demonstrate that you are declaring all your income and only claiming expenses related to business.

Opening a company account with a bank also has other additional perks. For example, you can usually obtain free banking for at least a year as a new business. Also some banks even offer new clients special deals on accounting software to use in their businesses. Lastly, as regards this point, it may be easier for you to obtain a business overdraft or loan if you have a company bank account.

Some entrepreneurs are put off from opening a business bank account because they think it will be complicated in terms of the formalities and legalities. This is a misconception as it is very easy to open a bank account most of the time.

A few points that one needs to keep in mind while opening a business accounts are:

  • The account maintenance fee
  • Different transaction modes available e.g. online banking, debit card etc.
  • Overseas transaction charges
  • Interest rate charges
  • Minimal balance that you need to maintain

A company bank account may initially seem to be an extra overhead on your business, but the amount paid will be worth in terms of the time and money you will save by not having to separate out your business transactions from your personal transactions. Having a business bank account also sends a clear message to other businesses you deal with and the tax authorities that you are a proper business with nothing to hide.

Small Business Marketing Strategies

Small business marketing strategies identify and implement the goals of the company. A sound marketing strategy is inevitable for the success of any business. The strategy helps to focus the marketing on the business target. Small business marketing strategies include market research, identification of customer groups and target competitors and efforts to tailor the product pricing. The success of the strategy relies on the proper implementation of the formulated methods. It also judges the effectiveness of the marketing plan. Small businesses have unique marketing strategies to meet customer needs, while offering maximum profitability with minimum investment. Attractive marketing materials and ambient after sales support are also a part of small business marketing strategy.

Small business marketing strategies consist of three basic steps. They are increase the number of customers, increase the average transaction amount and increase the frequency of repurchase. They start with client problems and demonstrate methods to rectify it. This will help to build a network of clients. Consistent after sales support also enhances the popularity and credibility of the product. Marketing strategies also assess the profitability of an approach before actual promotion, to avoid the pitfalls.

Small business marketing strategies include various options to increase business revenue. They try to acquire more customers, sell more expensive products, come up with more profitable products and persuade each customer to buy more. The marketing strategy is developed according to the nature of the product or service. The business concern will tailor the product option according to the target group. Thus there are premier versions for those who choose expensive goods, comprehensive plans for profit seeking customers and a few basic products. The quality and reliability of products ultimately determine customer satisfaction.

Small businesses also introduce unique marketing strategies to differentiate a company from its competitors. Cause-related marketing is an attractive strategy that helps to gain customer loyalty and media coverage. The association with an organization helps to profit from the situation without much financial burden. Referral marketing is the most powerful, cost-effective marketing strategy. Promotions and offers intimated to the existing database through regular newsletters or mail alerts will help.

Small business marketing strategies are a summary of the goals of marketing plans. They provide guidelines and motivate companies to achieve a competent sales record.

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